Ecobank Top Executives Switch Roles – Serve Regular Customers

Post was last updated: November 8, 2014

Top executives for Pan African bank, Ecobank, on Wednesday moved out of their air-conditioned offices to serve customers in banking halls.

Ecobank Malawi Managing Director Charles Asiedu said the development is part of the bank’s “Guest Tellering” initiative.

Asiedu said the initiative helps the top executives to have a close contact with customers.

He said the development helps the top brass to appreciate some of the challenges customers face.

“As a caring bank, we would like to show our customers that we are there for them. The Guest Tellering initiative helps us to appreciate what is going on at all levels of the bank.

He said tellers are the bank’s first point of contact, adding that by assuming the role of tellers, the top managers are able to get feedback from the customers on how they look at the bank.

“Again, it feels good on the part of the customers to be served by the top managers. It shows that we value the business that they bring us,” said Asiedu.

The Guest Tellering initiative happens in all countries that the bank is operating and sees all top officials, including the bank’s group managing director serving customers.

One of the customers, Macdonald Mankhwala hailed the initiative as crucial for the development of the relationship between the bank and its clientele.

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