By Bethsaida Msowoya:
Malawi Confederation of Chambers of Commerce and Industry (MCCCI) has said Malawi should intensify efforts in improving productivity and produce value added products to compete at international markets.
MCCCI Head of Communication, Millie Kasunda, made the call in an interview on Monday ahead of Malawi’s 31st International Trade Fair to be held in Blantyre from June 20 to 30.
The exhibition, to be held at the Chichiri International Trade Fair Grounds, would be held under the theme: ‘Achieving Competitiveness through Integration into Regional Value Chains’.
Kasunda said the fair would unveil competitiveness of the country’s products to be recognised on the international market.
“This year’s trade fair will look at businesses that cross the borders in terms of the value added on the products and how competitive these products are in the other countries,” Kasunda said.
Kasunda said, by next week, MCCCI would be winding-up preparations for the fair but was mum on number of exhibitors expected to participate.
Kasunda further said trade fair exhibitions provide an opportunity for organisations to market their products and services in different sectors across the economy and that it provides a platform for the business community to interact with each other.
“Trade Fair provides business linkage which is one of the ingredients of a successful business. So, the trade fair is an event that gives an opportunity to businesses to find potential trade partners,” Kasunda said.
The fair, which traditionally starts in May, was postponed due to pave the way for the May 21 Tripartite Elections.
The fair will accommodate school students as well as families.
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