Peoples’ Trading Centre (PTC), a subsidiary of conglomerate Press Corporation plc, has embraced a new business model restructure in its operations.
With the new model, PTC will restructure its stores into four brand categories based on customer segments.
PTC Chief Executive Officer, James Madondo, said in an interview Wednesday that the company has been undergoing a functional review to improve its service delivery and profitability.
He said wholesale or retail hybrid customers would be served through a new brand called ‘Peoples Metros’.
These customers include individuals with small grocery shops and hawkers, schools, hospitals, companies and other institutions.
“To serve these customers better, we are increasing the number of Metros across the country and also converting and upgrading all the shops in areas hat fit the Metro segment.
“We expect to have not less than 26 Metros across the country by the end of the remodelling project,” Madondo said.
The Peoples’ CEO also said customers that want services through a convenient shop will be served through Peoples Express Shops.
These shops will mainly be located in fuel service stations.
According to Mandondo, PTC is targeting not less than 30 percent fuel service stations in the country with the Express shops.
He said food customers who want specialised fresh food would continue to be served through the Food Lovers stores.
He said taking advantage of the Spar franchise, which PTC got in 2015, Peoples’ will open 15 Spar shops across the country by converting some Peoples’ supermarkets stores.
Consequentially, all stores whose current state and location do not fit in the new store format would be closed, according to Mandondo.
About 17 stores face closure countrywide.
“We are not firing anyone. No one is losing their job as a result of this functional review,” Madondo said.
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