Key Business Points
- Loyalty cards programme: Cherrywood Estate has introduced a loyalty programme to reward repeat guests, offering discounts, free meals, and exclusive services.
- Tiered rewards system: The programme features four tiers – bronze, silver, gold, and platinum – with rewards escalating based on the number of nights stayed within a specified period.
- Competitive pricing: Room rates at Cherrywood Estate range from K185,000 to K350,000 per night, with discounts available for extended stays of 15 days or more, making it an attractive option for zinthu zokwana (business travelers) and wogwira ntchito (entrepreneurs) in Malawi.
Cherrywood Estate, a mabwana (lodge) in Blantyre, has launched a loyalty cards programme aimed at rewarding guests for their continued support since its opening in February 2022. According to Sibongile Nyirenda, the lodge’s assistant manager, the initiative is designed to make every guest’s stay memorable while giving back to loyal customers. The programme is expected to kulemera ulemu (strengthen relationships) with returning guests and position the lodge as a customer-focused hospitality destination in Blantyre.
The loyalty programme has four tiers: bronze, silver, gold, and platinum, with rewards ranging from complimentary nights and meals to discounts, early check-in, late check-out, and full access to the gym and pool. Guests can accumulate nights at Cherrywood Estate to enjoy these rewards, making it an attractive option for repeat visitors. Kugwira ntchito kwa mtundu (doing business with integrity) is key to the lodge’s success, and the loyalty programme is a testament to its commitment to customer satisfaction.
What sets Cherrywood Estate apart from other malo (accommodations) in Blantyre is its 38 fully-equipped rooms, uninterrupted power supply, and flexible packages. Each room is fitted with modern facilities, including utensils, and guests can enjoy TV, internet, and charging even during blackouts, thanks to the lodge’s inverters and generator backup. Whether it’s a studio, one bedroom, or two bedroom apartment, the quality remains the same, making it an ideal choice for wafikiri (business professionals) and w Castillo (tourists) alike.
With room rates ranging from K185,000 to K350,000 per night, Cherrywood Estate is positioning itself as a competitive player in Blantyre’s hospitality industry. Discounts are available for stays of 15 days or more, making it an attractive option for zinthu zokwana (business travelers) and wogwira ntchito (entrepreneurs) who require extended stays. As the lodge continues to kumenyana (innovate) and improve its services, it is likely to remain a popular choice for guests seeking a mudzi wokwana (business-friendly) environment in Malawi.
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