Airtel Africa partners firm to push for AI in 14 countries

Airtel Africa Teams Up to Revolutionize Economies with AI Across 14 Countries, Including Malawi

Post was last updated: August 7, 2025

Key Business Points

  • Airtel Africa plc has partnered with Xtelify, a Bharti Airtel subsidiary, to launch an AI-powered software platform in 14 African markets, including Malawi, to enhance customer experience and simplify operations.
  • The platform is expected to provide AI-led insights and intelligence to telecoms firms, enabling them to make data-driven decisions and improve their services.
  • The partnership aims to drive digital transformation in the telecoms industry, addressing complex challenges such as spam and fraud to ensure customer protection, which is a key concern for malawi yokwanitsa (Malawi’s business community).

Airtel Africa plc has announced a strategic partnership with Xtelify, a subsidiary of Bharti Airtel, to roll out an artificial intelligence (AI)-powered software platform in 14 African markets. The platform is designed to help telecoms firms simplify their operations and improve customer experience. According to Airtel Africa plc, the solution will address every layer of the telecom value chain, providing a converged data engine for AI-led insights and intelligence at scale, a workforce platform for real-time task streamlining, and an experience platform for managing every element of the customer journey.

The partnership is seen as a transformative leap in Airtel Africa’s mission to build Africa’s digital future. By harnessing Airtel’s AI platforms that have proven scale in India, the company aims to accelerate hyper-personalized experiences for its customers. Airtel Africa plc group chief information officer Jacques Barkhuizen noted that the partnership will not only simplify their operations but also enhance customer experience.

Bharti Airtel chief business officer for global business Binod Srivastava expressed delight at the partnership, stating that it will drive Airtel Africa’s digital transformation and address industry’s most complex challenges. The partnership is expected to benefit malawi yokwanitsa by providing them with access to innovative technology and expertise, enabling them to kugwiritsa ntchito (utilize) the latest digital solutions to grow their businesses.

The launch of the AI-powered software platform is a significant development for malawi yokwanitsa, as it has the potential to enhance their operations and improve customer experience. With the platform’s ability to provide AI-led insights and intelligence, telecoms firms in Malawi can make data-driven decisions and stay competitive in the market. Additionally, the partnership aims to address complex challenges such as spam and fraud, which is a key concern for malawi yokwanitsa. By ensuring customer protection, the platform can help build trust and confidence in the telecoms industry, ultimately driving tsogolo la malawi (Malawi’s future) growth and development.

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Vanessa Banda
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