Opinion: Spinlet may be getting it right in Nigeria

‘Who will crack the market?’ has always been the million dollar question that many Nigerians that follow the music streaming sector in the country often ask, this is not unconnected […]

Philips anchors anti-counterfeit campaign on SMS, online tools

Royal Philips today launched its “Buy Original” campaign; an informative anti-counterfeit initiative that will make use of short text messages and online tools such as websites and social media to highlight the existence of counterfeit products in Kenya and sub-Saharan Africa. Themultiyear outreach isaimed at protecting consumers, creating awareness about counterfeit products in the market and educating consumers in identifying an original genuine product versus a counterfeit one. To establish the authenticity of a product the consumer (in Kenya) has to send the 16-digit serial number of the lighting product via sms to 20222 and they will receive immediate feedback on whether the product they are planning to buy or have bought is genuine or fake. This is a pilot and if proven successful, Philips will explore rolling this out to the consumer lifestyle category of products too. […]